"We’re not making ‘Christmas Romance in the Rockies' or 'Hillary's Hard Drive Part III.".The Daily Wire isn't looking to make hyper-politicized films, Boreing told Axios.On Thursday, the company plans to tease its upcoming film, a Western titled “Terror on the Prairie,” starring Gina Carano - who formerly starred in the Disney’s Star Wars spinoff "The Mandalorian," but was fired for controversial comments. The YouTube premiere of the film drew over 300,000 viewers across its site and YouTube, a spokesperson said at the time. Last year, The Daily Wire debuted its first film called "Run Hide Fight," a school shooting thriller. "Creatives are afraid that working with us will get them cancelled we don’t have the financial resources to produce a high-frequency of content and the broader film audience is skeptical of our capabilities.".The investment is significant the timeline is grueling from a cash perspective," Boreing said. Boreing says the company is debuting the film to a broad audience for free to build credibility, and eventually turn that audience into paid members.īetween the lines: Other conservative subscription outlets, like TheBlaze, focus more on news commentary video rather than scripted dramas.The thriller, starring Vincent Gallo and Rainey Qualley, will be exclusively available to paid Daily Wire members after it debuts on YouTube.Its distribution partner, Voltage Pictures, is handling international sales. The company is releasing its first original movie, called "Shut In," for free in the U.S.The company, which moved to Nashville from Los Angeles in 2020, now has 150 full-time employees, up from 115 this time last year.ĭriving the news: The Daily Wire is pushing aggressively into entertainment as a way to attract new members to its paid tier."Too much of conservative media is powered by non-profits - either literally or functionally," Boreing said.īy the numbers: Boreing says The Daily Wire's 12-month revenue hit $100 million for the first time in January of 2022, up from roughly $65 million for the full year in 2020.Other viral web outlets, like PragerU, are heavily reliant on donors. Despite a flood of investment in new social media networks and websites, few new entities say how much money they make.Why it matters: It's one of the few commercially successful conservative media startups to launch in the past few years. The Daily Wire, a conservative media outlet best known for its popular podcast "The Ben Shapiro Show," is a $100 million business, according to its CEO and co-founder Jeremy Boreing.
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